Celebrities Entertain their Children with Designer Rainwear.

Western Chief Kids is featured at the exclusive Boom Boom Room for Hollywood youngsters.

Kent, Wash. (9 January, 2006) - Washington Shoe Company is ecstatic to participate in the first-ever Boom Boom Room during this year’s Golden Globe award season.  Celebrities will fawn over the whimsical design of Western Chief Kids products.  With big eyes and fanciful themes, Western Chief Kid’s has turned rainwear into a ‘must have’ for fashion icons.

Celebrity parents can outfit their children in one of six different characters.  These top selling styles include: Green Frog, Red Ladybug, Pink Kitty, Blue Dino, Pink Cowgirl and FDUSA Firefighter.  Gifts will include a set of rain boots, rain jacket and umbrella.  Once their child is dressed, parents will instantly witness the magical bond created by our products.  The little ones will adore their new character friend as if it were a pet or favorite stuffed animal.  Western Chief Kids’ products bring children comfort and joy, which Washington Shoe Company has adopted as a developmental standard. 

Washington Shoe Company continually strives to develop designs that meet industry demand for rainwear.  Today, the line has developed into many different whimsical creatures, each designed with puddle-seeking children in mind.  The character products have developed themselves into a number of different accessories as a result of demand from enthusiasts.

 

About The Boom Boom Room

The first-ever luxury-gifting suite is the ultimate kid’s closet and toyland, designed to give the hottest baby lifestyle brands access to celebrities, stylists and the media.  The hottest celebrity moms and dads have been invited to come out to a fun, high-class setting and grab a tempting array of must-have items for their babies and big kids. The event premieres during Golden Globes season in a posh Hollywood location for a daylong event with kid friendly cuisine and high fashion.  The Boom Boom Room was founded by celebrity style insider/ TV personality Jayneoni.  More information can be found at www.jayneoni.com.

About Washington Shoe Company

For more than 100 years, Washington Shoe Company has been making shoes that fit people’s lives.  Brand include Western Chief Work, which were originally built for the Alaska Gold Rush and now serves our customers as their ‘Hard Workin’ Boots’; Western Chief Kids, industry leading designer of children’s rain gear and boots; Staheekum, a high-quality sheepskin slipper line; Chooka, a designer sheepskin boot line; 2Pod Sport and 2Pod Adventure.  Built with the finest materials and demanding standards, Washington Shoe has footwear to keep people warm and dry, comfortable and stylish, safe and secure.  More information can be found at www.washingtonshoe.com or www.westernchief.com.

For More Information Please Contact:

Kim Bertholf
Account Executive
1-800-925-7463

kim@westernchief.com

Washington Shoe Company
21001 72nd Ave. S.
Kent, WA 9803